Finding the right Pinterest group boards is a challenge. I think just about every blogger in every niche has this problem. It’s such a challenge that many don’t even bother with them. How do you know if it’s working? How can you tell? I don’t want to leave it just in case it’s working.
Does this sound familiar? This is exactly how I was. I was in Pinterest group boards that weren’t working for me. That is until I found out how to evaluate them. Once you discover this easy, yet simple trick you’ll know which ones work and which ones don’t.
This easy, yet simple trick is done using Tailwind. Tailwind makes it super easy to evaluate your Pinterest group boards. Thanks to Tailwind I found out which group boards weren’t working for me. I was able to leave them and find new ones. I think this is the main benefit of using Tailwind.
Read the rest of my blog post below to find out the best way to evaluate your Pinterest group boards using Tailwind!
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Why Leave Pinterest Group Boards?
- I joined some boards that were spammy
- I joined free for all boards
- Joined boards with too many contributors, and pins
- An increase in followers
- More repins
- More clickthroughs
How to Evaluate Pinterest Group Boards
- Login to Tailwind
- Click the insights tab on the left side
- Click board insights
- Then only put a checkmark on group boards
Other blog posts you may be interested in
Tailwind’s Board Insights Tab
At the top, you’ll see Pins, Followers, Repins, Virality Score, and Engagement Score. Pins show you the total number of pins in the group board.
You can even see how many pins were added in the last 7, 14, or 30 days. Just change the number next to the total. The pins tab is helpful because you can see how fast or slow a board is.
For example, the Pinterest group board Bloggers Helping Bloggers received 41 new pins in the last 7 days. The board Best of Bloggers Group Board received 280 pins in 7 days. Meaning both are fast boards. For me, this means that I can add more pins to those boards without being spammy.
Followers show how many the board has or lost in 7, 14, or 30 days. To me, this isn’t a good indicator of a good group board. Cause you can join a board with thousands of followers but still not get repins.
Repins shows how many the board received in the last 7, 14, or 30 days. This doesn’t show your repin rate. It shows the total number of repins the board received.
Virality score is what’s important here. Virality score shows you how many repins per pin you’ve received from the board. The higher the number the more repins you’ve received.
Tailwind states that engagement score is “how much interaction your pins are receiving from each follower.” In the case of group boards, it’s how much interaction your pins receive from people who follow that board.
What The Data Means
A high engagement score means people are interacting with your pin. A low score means that they aren’t. If you see a low virality score it could be time for you to leave that board. Here’s what to do if you want to make sure you should leave:
Click on the name of the group board in Tailwind board insights tab. You’ll be taken to the Pin inspector for that board. Once you’re there you’ll see exactly how many repins your getting. It will even show you what time, and date you posted that pin to the board.
As you can see in my example above one of my pins received 8 repins in a group board. Then the one below it got 0. My virality score for this board is low. But my engagement rate is high.
Meaning that overall I don’t get a lot of repins per pin. I got a lot of engagement on a particular pin. Which is why my score was high.
To evaluate your Pinterest group boards use Tailwind’s board insight tab. Then only check group boards. After that look at your Virality score. A score of 4 means you get 4 repins per pin in that board. If you aren’t getting at least 1 repin per pin it might be time to leave that board.
If you sign up by July 7th you’ll get a $30 account credit when you sign up for a paid plan! Basically, you’ll get two more months of Tailwind for free!
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