When done right a Facebook page can drive traffic, increase sales, and raise brand awareness. When done wrong it can do the exact opposite. As shocking as it sounds it is still possible to promote your business on Facebook for free!
No, you don’t have to be a marketing expert either. Before you walk away from Facebook altogether here are mistakes to avoid when promoting your business on Facebook.
1) Spamming Your wall with Promotional Posts
However, doing it too much is a big mistake. People hate being sold to. They want to feel like they are part of a community. Being too pushy with your products and services will turn them away.
Another good tip is to see how your competitors promote themselves on their Facebook page.
Find out how often they publish promotional posts and when. It’s all about striking a good balance between promoting and posting relevant content.
Experiment with your audience to see what their tolerance level is for promoting your products/services.
2) Not Posting Consistently
How frequently you should post varies from business to business. For some posting 3 times, a week is enough. For others, it is once daily.
3) Not Engaging
After all, they are people too. Everyone has the need and the right to be heard.
Remember that when people check your page they will see complaints too. Responding to them leaves a better impression. It prevents it from getting worse.
Many businesses faced the wrath of FB users by handling complaints poorly.
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4) Not Using Facebook Page Insights
All the tools you need to analyze your FB page is there under the insights tab.
Facebook page insights show you when your fans are online, where they liked your page and demographics. It will reveal the gender, age, language and location of people who like your page.
5) Just Using Text for Posts
Your goal is to get their attention! Just having boring plain text post won’t cut it.
When using text keep it short. If your text is too lengthy your audience will lose interest. People are more drawn to images, and videos than just plain text. Tools like Canva, Easil, or Visme have a variety of graphics for you to use.
If you don’t know what to post share a post from another Facebook page. That way you don’t have to create images all the time.
6) Not Using Facebook Ads
Thanks to Facebook’s algorithm getting organic reach, and likes are really hard. Even if your page has let’s say 100,000 likes or more only a small percentage will see your posts organically.
7) Not Using Facebook Groups
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Until next time take care!