Social media management is an important aspect of marketing. But some entrepreneurs don’t think so.Since they don’t think it is they don’t bother to hire a social media manager. If they are on social media they manage it themselves, have their employees do it, or post sporadically. It’s always better to hire a professional to do the job for you. Here are a few reasons why your business needs a social media manager
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Your Employees Don’t Have to Wear Multiple Hats
Don’t make your employees do things they weren’t hired for. If you hired someone to do the payroll then just have them do the payroll. Many business owners are guilty of doing this. Their employees take turns managing their social media. All this does is overwhelm and overwork your employees.
By hiring a social media manager your employees can do the work they were hired for. This increases productivity. A professional social media manager can track how much traffic is flowing to your website through social media. They can analyze your social media data. A social media manager can answer questions, reply to messages, respond to comments, reach out to influencers, and more.
Those are tasks that your employees might not be capable of doing. They might not achieve the same results. They don’t have experience managing professional business accounts. Are you going to have your accountant create an infographic for your LinkedIn page? I think not.
You Get More Free Time
The role of a social media manager is to do the social media marketing for you. You won’t have to spend time scheduling posts, creating graphics, etc. You will have more time to do what you want. You can focus on your business, spend more time with family, or taking a vacation.
I have had potential clients tell me “It only takes me an hour to schedule my posts for the week”. Based on that they think they don’t need to hire someone. It may not take tons of time to schedule posts. But figuring out what content will go out that week does. Creating a social media calendar does. Those are things a social media manager can do for you. Things you don’t have to worry about.
Instead of spending hours sourcing content you can take time for yourself. If you run a blog like I do you can spend more time creating content. Or focus on creating lead magnets for your email list. Hiring a social media manager lessens your workload.
Content Posted Consistently
Another benefit of hiring a social media manager. Your social media accounts will have fresh content posted all the time. Not just one post here and there. What you put into social media is what you get out of it. If you want more FB likes, more leads, more traffic then just posting sparingly won’t cut it. Just logging in every other day won’t cut it. A social media manager will make sure to consistently post.
For some platforms just one post a day won’t cut it. A good example is Twitter. In order to keep your content in front of potential customers tweeting multiple times a day is a must. I know many people who don’t use Twitter for that reason. They say it takes up way too much time. If you hire a social media manager you don’t have to deal with that. They will be the ones tweeting for you. You can get all the benefits of Twitter without the hassle.
Analyzing Data
The right social media manager can analyze your data. They can look at Facebook insights, and know what it all means. They can look at your Twitter, and Instagram data to see what posts are doing well. A person who doesn’t use social media professionally can’t. They don’t know how to use Facebook insights.
Nor will they know how important social media metrics are. They won’t be able to put together a report for you either. Measuring your data is important. Social media data will tell you which platform brings you the most traffic. You can see which posts aren’t doing well. With Facebook Insights, you can monitor your competitor’s posts. A social media manager knows how to interpret data. They can use different tools to do it.
They Understand Social Media
Another reason why some businesses aren’t on social media is they don’t understand it. If they do they don’t think it’s important for business. They get leads and sales from traditional methods. So they feel why bother? Social media is important for your business.
According to Confetti Social “Social media has the potential to bring you targeted customers who were not on your radar previously”. The right social media manager understands that. They have the skills, and knowledge to bring in those customers. A social media manager understands the ins and outs of social media.
That means you don’t have to understand it all. Your business gets all the benefits. You won’t have to be the expert. Nor waste time trying to understand it yourself.
It’s Worth the Cost
The number one reason why businesses don’t hire social media managers is the cost. I have heard this over and over again. “I don’t have the budget, my business is just starting out, I don’t have a lot of money to spend”. I have heard it all before. Hiring a social media manager is worth the cost. You will definitely get a return on your investment.
There are tons of social media managers out there with affordable pricing plans. You could always hire one to manage just one or two accounts. You can have them start out slow at first with just a few posts per week. Then if you like what you see you can increase their workload. Focus on the quality of their work. Not the price tag.
Don’t expect to hire one for $10 a week thinking you will get hundreds of Instagram followers. You will get what you pay for. People who promise they can get you followers for dirt cheap are scammers. Their followers won’t be genuine. It’s about what they can do for your business. Good social media managers will cost more than $100 a month.
Check out their customer reviews, testimonials, and portfolio. Look at their social media accounts to see how they work. Do their posts have good engagement? Are they on Instagram? A good social media manager practices what they preach.
Conclusion
The right social media manager can do a lot for your business. They can increase sales, leads, increase brand awareness, and save you time. They can grow your social media communities. Bring in new fans and more. It just depends on what your social media marketing goals are. It’s not about how much they charge. It’s about the quality of their work.
I hope my post helped you. What are your tips for hiring? Let us know in the comments below! If you are looking for a social media manager contact me at helpfulonlinemarketer@gmail.com! I will give you a free consultation! Until next time take care guys!
