You hardly hear about the mistakes people make when they first started blogging. Most people only talk about the highlights. You see titles like “How I made my first $1000 in my first month of blogging”. I’m sorry but I can’t relate to that!
Nor can I relate to the bloggers that make it seem like everything is perfect. Like they had it all figured out from day one. I definitely did not. I made tons of mistakes in my blogging journey. One of the best ways to help you is by being transparent.
That’s why I wanted to share 10 beginner blogger mistakes I made when I started blogging. So, you can start blogging on the right foot.
*Disclosure: This page contains affiliate links, meaning that if you make a purchase from a link on this page or chose to sign up for a program, I will receive a commission at no extra cost to you. All opinions are 100% my own.
1) Don’t just promote your blog posts
When I say that I mean to promote your affiliates, freebies, products, or services too. This is such a common new blogger mistake.
How will your email list grow if no one knows about your freebie? How will people signup for your service if you never mention it?
In threads in FB groups that allow you to share anything don’t just add your blog URL. I still make this mistake sometimes.
Encourage people to follow on social media or on YouTube. Share your latest IG post, story, or reel.
2) Joining every social media platform
Not every social media platform will bring your blog traffic. According to SEMRUSH, the number one traffic source for high-income bloggers is organic traffic from Google.
It’s not Twitter, Facebook, or Instagram. I don’t recommend putting all of your time and energy into social media.
Don’t join a platform just for the sake of it. It needs to be bringing you traffic or helping you earn money.
If you want passive traffic sources then focus on Pinterest and SEO. You can join FB groups to help get that traffic flowing.
3) Using poorly designed graphics
I had no graphic design experience at all when I first started out. I didn’t know how to create graphics for my blog. I didn’t know what tools to use.
My older blog posts didn’t have the best graphics or pins. Of course, my traffic suffered as a result. It made me look like a total amateur.
I learned that well-designed graphics are key to getting traffic to your blog. Images are the first thing people notice. It’s what attracts them in the first place. They make you look professional.
I started to teach myself how to create graphics. I took courses, read blog posts, played around with Canva, etc. Canva Templates made it quicker to design graphics. It took a lot of trial and error in order to create well-designed graphics.
Once my Pin designs got better so did my traffic. My blog started looking more professional too. If you’re like me and have no graphic design experience then I recommend this monthly Canva Template Membership club.
You’ll get access to Instagram graphics, Facebook graphics, ebook templates, Pin templates, and more. I have it myself and love it. I was able to quickly create my beginner blogger guide using the opt-in templates. Click here to join.
4) Don’t burn yourself out
Don’t burn yourself out trying to keep up with the Joneses. When I first started my blog I worked on it all the time.
I am talking every single day till bedtime. I did this for a while. But I realized that this wasn’t healthy.
I needed to have a good work-life balance. Back then I didn’t. Now I can honestly say I do.
I make sure to take time out for myself. I realized that it’s better for me to put out one high-quality blog post a week then a bunch of low-quality ones.
Your blog will still be there tomorrow and the day after. It’s ok to take a break. Rome wasn’t built in a day.
It takes time to build a profitable blog. If you need help starting your blog from the ground up, I recommend this free course from Kimi Kinsey. You’ll learn step by step how to build your blog.
5) Thinking you’ll get everything right the first time
When I was a beginner blogger, I thought that I would get everything right the first time.
When you’re just starting out it’s rare to get everything right the first time. As time went on, I found myself constantly changing and tweaking my blog, blog posts, graphics, etc.
The more I tried different things the more I found what worked and what didn’t. My preferences started to change as well.
Things that I liked when I first started blogging, I didn’t like anymore later. More importantly, I learned what my audience liked.
It takes time to get everything right for your blog. You can’t compare your stage of the blogging journey with someone else’s. Some started blogging years before you did.
They went through a lot of trial and error too. Stop putting pressure on yourself to be perfect. It’s ok to make mistakes as a new blogger.
6) Doing what everyone else is doing
When it comes to selling digital products, affiliates, etc. you have to be creative. For example, if you are an affiliate of Teachable don’t promote them the exact same way at the exact same time as everyone else.
If you do your chances of someone clicking on YOUR link is slim to none. This is something I learned the hard way.
I found tons of other bloggers promoting the exact same affiliates I was. It made getting a sale harder.
You have to do things differently.
For example, if everyone is posting a link to Tailwind on Facebook you should do a video tutorial instead. If everyone is sending an email about a summit at 8 am you send yours at 7 am.
Create a blog post centered around what you are trying to sell/promote.
Show people how to use it, how it can benefit their blog, or just write a review of it.
Be honest too. If there are things you don’t like about the product/service let your audience know.
7) Joining any and all Facebook groups
Some blogging groups do not allow self-promotion. Their only goal is to give advice, and that’s it. If you read the rules all the way through you will find out if that’s the case.
Some do allow self-promotion but with limits. They might not let you promote your Pinterest course because the admin has one of their own.
Besides the rules, you have to see if they have a good engagement rate. What’s the point in being in a group where no one is paying attention to your posts or links?
For example, they might have an Instagram thread where you can post your IG profile URL. But if only 3 other people participate in the thread, then what’s the point? I have left some FB groups because they had a poor engagement.
I recommend the Becoming a Blogger Facebook group. There are promo threads every single day.
8) Not knowing who your target audience is
When I first started blogging, I had no clue who my target audience was. I knew what topics I wanted
to write about. But I didn’t know exactly who would be interested in those topics.
I would write without having a target audience in mind. As a result, my blog topics were kind of all over the place. Those topics weren’t as popular as I wanted them to be.
When you know your people, you know what they’re struggling with. I didn’t at all. I was throwing spaghetti at the wall. I was trying to see what would work.
If you don’t know who your people are take a look at others in your niche. What topics do they write about?
This will give you a good indication of what your target is or isn’t. If they’re targeting stay-at-home moms maybe you can target working moms. Just ask yourself one simple question who do you want to help?
9) Not having multiple streams of income
Don’t just rely on affiliate links to make money from your blog. There are multiple ways to make money from your blog.
If you have been doing affiliate marketing for a while and it’s not working try something else.
This is what I did. I launched my own printables shop, and started making money with sponsored posts.
You don’t need a large audience to get sponsored blog posts. In fact, I made more money with sponsored posts than with affiliates.
You may find that you make more money selling courses, or ebooks than from affiliate marketing.
Related posts: How to Start Your Own Online Course for Free
10) Writing without your audience in mind
I see so many bloggers guilty of this. I know I was! They write posts such as my favorite fall fashion finds. Or posts like our trip to Disneyland.
No offense but unless you’re famous no one is going to care. One of my favorite content strategists Abby Herman put it this way, those posts show your human side.
But they don’t make you money. You may get more comments on those posts but that’s it.
The goal of your blog is to help solve your readers’ problems. Those posts don’t exactly do that. A better post would be Fall fashion finds under $25.
Every post needs to solve a problem. If you do add a personal story always relate it back to the reader.
For example, 10 Mistakes We Made on Our Trip to Disneyland is a more relatable post. They’ll read it so they don’t make the same mistakes.
When you solve a problem, you’re building trust with your readers. You’re showing yourself to be an expert. When they trust you, they’ll buy from you. After all your blog isn’t a hobby or a diary.
Here are some additional resources you might be interested in:
I hope you avoid making the same beginner blogger mistakes that I made. These are the most common blogging mistakes to avoid. If you’ve already made some of them don’t worry about it.
The point is to learn from them. Learn, and change your habits. My advice is to learn one thing at a time. Don’t overwhelm yourself. Little by little you’ll get to where you want to be.
If this post has helped you, please share it on social media! If you would like to connect with me further follow me on IG @helpfulonlinemarketer!
What are some mistakes you made? Let me know in the comments below!