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Helpful Online Marketer

Helpful Online Marketer

Actionable strategies to help you grow your blog or business.

Home » Are You Making This Big Mistake with Your Blog?

April 26, 2019

Are You Making This Big Mistake with Your Blog?

I see so many bloggers making this big mistake with their blogs. When I first started I made the same mistake. It wasn’t until I took a Pinterest course from Alma Bradford that I realized my mistake.

It’s something so simple yet many bloggers overlook it. It can affect how many shares your blog posts get. What big mistake am I talking about? I am talking about, not including a Pinterest Pin in your blog posts!

When I read or see a good blog post I always want to pin it to Pinterest. Sometimes if I don’t have time to read it I pin it so I can read it later. I know many others do the same thing. If I come across a blog post that doesn’t have a Pinterest pin I usually don’t share it.

I find that its easier to pin a blog post to Pinterest than it is to share it to Facebook or Twitter. I know many others feel the same way. By not having a Pinterest pin in your blog posts you are missing out on a huge traffic source!

Read the rest of my blog post if you want to find out how Pinterest pins can increase shares and drive traffic to your blog!

Let’s dive in!

*Disclaimer: In the name of full transparency, please be aware that this blog post contains affiliate links and any purchases made through such links will result in a small commission for me (at no extra cost for you). 

Table of Contents

  • What is a Pinterest Pin?
      • According to Gimme Some Oven vertical images perform much better on Pinterest than horizontal or square images.  
  • Why You Need a Pinterest Pin in Your Blog Posts
    • Resources to Help You with Your Pinterest Journey
    • My Emails Rock!
  • How to Create a Pin
  • Where to Place Your Pins
  • Conclusion

What is a Pinterest Pin?

 A Pinterest pin is a vertical pinnable image with a 2:3 aspect ratio. The minimum width and height
of pins are 600 x 900. The maximum width and height are 600 x 1200.

Not every image in your blog should be pinned to Pinterest. Technically horizontal images can be pinned to Pinterest. But if you want a truly pinnable image in your blog posts it has to be vertical. It definitely has to be an image/graphic. Not flash animations. 

Pinterest states that ” When you pick images for Pinterest, think vertical. Most of our formats are vertical and taller than they are wide. In our creative best practices, we recommend that you use a 2:3 aspect ratio for all of your pins”.

According to Gimme Some Oven vertical images perform much better on Pinterest than horizontal or square images.  

Why You Need a Pinterest Pin in Your Blog Posts

According to HootSuite Pinterest drives 33% more traffic than Facebook, 71% more than Snapchat, and 200% more traffic than TWITTER! AdEspresso states that 73% of pinners in a recent study found branded content useful.

If that isn’t enough to convince you let me show you some examples from other bloggers. Elna from Twins Mommy wrote a blog post all about Pinterest and how to use for your blog.

Her blog post got 309 shares to Pinterest, 23 shares to Facebook, and only 3 shares to Twitter. Notice how most of her social media shares were to Pinterest?

Twins Mommy Pinterest Blog Post

If you would like to learn more about Pinterest and how to use it as a blogger I definitely recommend reading her blog post.

Bob For Her Affiliate Marketing Blog Post

Another example is from Jelena from the blog BOB for Her. She wrote a blog about affiliate marketing. Her blog post got 516 shares to Pinterest!

Notice how both blog posts included a Pinterest pin. Including a Pinterest pin in your blog post will help drive traffic to your blog. A pin will increase the number of shares your blog post receives. I always make sure to include at least 1 pin in every blog post.

I wrote a blog post about How to Promote Your Affiliate Links without a Blog. I got 69 shares to Pinterest.

In that blog post, I hid all of my pins. That’s why it looks like I don’t have any in there. I hid them because I added more than 1 pin. I didn’t want my post to look spammy.

The mistake I made back then was hiding all of them. I realized that in order to get more shares to Pinterest you need to have at least 1 visible pin.

Now I have at least 1 visible pin in each post. Since I started doing that my organic reach on Pinterest has increased. If I want to add more I hide those ones. That way my posts don’t look spammy.

Resources to Help You with Your Pinterest Journey

Pinterest for New Bloggers Premium Edition Course
How to Evaluate Your Pinterest Group Boards
How to Create Pinterest Board Covers

 

My Emails
Rock!

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How to Create a Pin

You want pins that stand out. Which means you want designs that stand out. Using the same templates as everyone else won’t make yours stand out. That’s why I don’t recommend Canva’s premade templates. I used them in the beginning when I didn’t know any better.

Once I started seeing people use the templates as me it turned me off.  I also noticed I wasn’t getting a lot of clicks. I wanted unique click-worthy pins. That’s when I started using pin templates created by other bloggers, and graphic designers.

It made a world of difference. I started getting more clicks and repins. I also learned more about pin design. That way I could take the templates I received and make them my own.

If you want to learn more about creating pins I recommend the FREE 5-days to Better Pins Challenge from Kyla @Dishitoutsocial.com!You’ll learn how to create click-worthy pins that drive traffic to your blog!

If you don’t have the time you can get done-for-you pin templates from Kyla @Dishitoutsocial.com!
You’ll get 16 templates for $25! Click here to check them out!

Where to Place Your Pins

When I first started I had no clue about where to put my pins. So I started placing them in random spots. I don’t recommend you do this. I recommend you place your pins:
  • After your intro paragraph
  • To the right of your intro paragraph
  • At the end of your blog post
  • In the middle of your blog post
  • At the very beginning of your blog post

What I see bloggers doing a lot is placing them to the right of their intro paragraph. I also see them put at the beginning of the post. Many bloggers do this as a way of making the pin the main blog image. There’s nothing wrong with it. If this sounds like something you want to try then go for it!

I don’t put my pins to the right of my paragraphs anymore. I stopped because I didn’t want to interrupt the flow of the text. 

Conclusion

Including a Pinterest pin in every blog post is key to driving traffic to your blog. Don’t make the mistake that I see so many bloggers make. By not including a pin you are missing out on a huge source of traffic.

Thank you for taking the time to read my blog. Check out the resources I listed above! They can really help you with your Pinterest journey!

If you liked my blog post please pin it to Pinterest!

How has Pinterest helped your blog traffic? Let me know in the comments below!

Until next time take care guys!

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About Pat

My name is Pat and I am the blogger behind helpfulonlinemarketer.com. I am passionate about helping female bloggers and entrepreneurs build profitable businesses that they love. I have a bachelor's degree in business administration. I was a freelance writer and social media for 3 years before starting my blog.

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Hi, and thank you for stopping by my blog! I'm Pat and I am the owner of HelpfulOnlineMarketer.com. The goal of my blog is to help you make a full-time living from your blog or online business.

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