There’s a lot of information out there about Pinterest for business. But are you sure that the info you’re reading is up-to-date? Many bloggers and marketers are hopping on the Pinterest bandwagon. They’re putting together tons of posts about it.
The problem is that the info they’re putting out isn’t up-to-date. They think that because those strategies worked for them years ago they still work.
Pinterest is different now than it was a few years ago. One strategy in particular no longer works. That’s repinning the same exact pin multiple times to the same board.
Even repinning one pin to multiple boards isn’t enough. If you want blog traffic, or traffic to your offers then keep reading to find out more.
*Disclosure: This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you. I was also compensated to create this post, though all opinions are my own.
The New Pinterest Guidelines
- Pin no more than 25 times a day
- Fresh pins are king
- Pinning one pin to more than 10 boards could get you marked as spam
- Pinning one pin to the same board repeatedly could get you marked as spam
What Does This Mean for Your Blog or Biz?
If you don’t have time to make new content create new pins for your old content. This is what I’ve been doing. Now more than half of my blog traffic comes from Pinterest.
Plus Tailwind came out with a new feature called SmartGuide. SmartGuide lets you know if you’re putting your account at risk. It helps you to avoid spammy practices. With SmartGuide you’ll always be up-to-date with Pinterest best practices.
SmartGuide helps me a lot. If I’m about to schedule a pin to too many boards it lets me know. It gives me peace of mind. Thanks to SmartGuide it’s easy to avoid putting my account at risk. SmartGuide is free for Tailwind users.
How to Make Fresh Pins
Graphic Design Programs
I recommend getting your stock images from the following:
If you stink at pin designs I recommend this course. You’ll learn how to create pins that make people click. Or if you don’t have time for a course then I recommend these templates. Templates save you tons of time. I use templates all the time in addition to making my own.
How to Avoid Getting Marked as Spam
- If you’re scheduling your pin to more than 10 boards
- The latest best practices
- Strategies you should implement
- Monitors the frequency of your pinning
- If you should create more pins
Resources You Might Be Interested In
Until next time take care!