Increasing your reach organically on social media networks like Facebook is virtually impossible without ads. Which is why Instagram is so popular. With Instagram you can boost your reach without paying for ads.
It’s all thanks to HASHTAGS! Instagram is one of the few platforms that allows you to use 30 hashtags per post. Sounds easy right? What if you use hashtags and still don’t get the reach you want?
This is where Tailwind for Instagram comes in. Tailwind makes it super easy to select the right hashtags for each post. No more research, or guessing games. In this post I’ll go over how you can boost your reach organically on Instagram using Tailwind!
*This post contains affiliate links, which means I will make a commission at no extra cost to you should you click through and make a purchase.
*This post contains affiliate links, which means I will make a commission at no extra cost to you should you click through and make a purchase.
What is Tailwind?
Tailwind is a social media scheduling tool. Unlike others on the market Tailwind is an approved Instagram partner. Meaning that you can use Tailwind to schedule your Instagram posts without getting shadow banned.
Tailwind has tons of features that makes it easy to schedule all of your posts. You’ll have a preview grid that helps you to keep the aesthetic of your feed consistent. It’s your all in one IG scheduling tool.
How to Boost Your Organic Reach with Tailwind for Instagram
Once you’ve uploaded your post your screen will look like the one above. To the right you’ll see the hashtag finder. This is where the magic happens. What the hashtag finder does is it suggests hashtags based on your captions.
You’ll see a variety of hashtags in different colors. The only color that matters is dark green. The dark green hashtags are the ones you want. Those are the ones that aren’t too competitive. The more competitive the hashtags are the harder it is for your post to appear.
The very competitive ones will appear in light orange and light green. The hashtag finder lets you know just how many people are using those hashtags. It will tell you the exact number of posts appearing under that hashtag.
Tailwind makes it easy for you to find the right hashtags for your posts. When you use the right hashtags you’ll posts get seen. This is what increases your reach! It’s not just using any hashtags. It’s using the right ones that aren’t too competitive. Tailwind for Instagram makes this easy to do.
Other Instagram Schedulers
Tailwind is the only one that suggests the best hashtags for you to use. This definitely comes in handy when you are in the middle of creating your post and don’t have the time to research hashtags yourself. It’s the only one with a color coded system that let’s you know which ones to use.
If I have to go somewhere and I want to post to Instagram I don’t always have the time to lookup hashtags to use. I end up not using a lot or none at all. According to Tailwind’s blog, 27% of Instagram marketers use less than 3 hashtags per post.
If more marketers started using Tailwind’s hashtag finder that statistic would change. The best part is you can try Tailwind for free. You can schedule up to 30 posts for free. You can use all of their features for IG for free too.
Selecting Hashtags for Your Blog or Biz
There are many gurus out there that’ll suggest all these different hashtag strategies. Honestly it gets a little confusing. One person says to do one thing while the other says something different. In my opinion do what works for you.
You won’t really know what works unless you try it for yourself. If you have no clue what hashtags to use go with what your account is about. Plus use hashtags related to what you talk about on IG. If you post a quote about the summer then look up summer related hashtags.
If you talk about self-care using specific self-care hashtags that aren’t too competitive. Look at other people in your niche. See what hashtags they use that you can use as well. With Tailwind you can save your hashtags in lists.
Other features
Other features that Tailwind has for Instagram are the hashtag shuffle feature and hashtag lists. If you get tired of the same hashtags being suggested click on the shuffle icon and new ones will come up.
The suggestions will update the more text or hashtags you add to your post. In order to access the hashtag finder feature make sure you update to the latest mobile version.
Hashtag lists allow you to save the hashtags you like in one list. You can create multiple lists for every post type. If you like to post motivational quotes you can save the hashtags for those posts in a separate list. You can update your lists with new hashtags.
Being able to create hashtag lists will save you tons of time when creating your posts. No more having to do hashtag research every time you post to Instagram. According to Tailwind Blog Instagram posts with at least, 9 hashtags get more engagement.
The New Smart.Bio Feature
Tailwind has a new feature called Smart.bio! It’s a new feature that allows you to create multiple links for your followers. What makes it stand out from the crowd is that you can add links to your posts. If you’re a blogger, or etsy seller this makes it easy to promote multiple links!
You can even use your brand colors. You can delete links too whenever you want. Since I started using Smart.bio my click through rate has increased!
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Conclusion
Tailwind for Instagram makes it easier to boost your reach organically. With Tailwind you can schedule and find relevant hashtags in one tool. They even make hashtag research super easy by suggesting relevant hashtags.
Meaning you don’t have to be a marketing expert to increase engagement. Nor do you have to spend hours doing hashtag research. Tailwind’s Instagram hashtag finder makes the whole process way easier.
To try Tailwind’s Instagram Hashtag Finder for yourself click here!
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